The practices of the gambling industry mean there is no source of wealth checks, no check on where the money is coming from and they allow you to spend huge amounts of money, which trigger these VIP schemes. People, reps are paid by the company to manage gambler's accounts. I hear so many horror stories where people are offered £500 £1000 to encourage them to bet, even though they have said they need a break because they have spent too much. VIP schemes are particularly vile and should be banned.